Deskripsi Pekerjaan
Join PT Textil Lintas Indonesia, a premier textile manufacturer, as we revolutionize digital outreach for our premium fabric collections. We're seeking a dynamic Digital Marketing Specialist to spearhead online campaigns that showcase our textile excellence to global markets. In this pivotal role, you'll craft data-driven strategies across SEO, social media, and content platforms to elevate our brand presence. You'll collaborate with product teams to highlight our innovative textiles while analyzing market trends to capitalize on emerging opportunities. If you're passionate about bridging traditional craftsmanship with digital innovation, this role offers the perfect platform to make measurable impact in Indonesia's thriving textile industry.
Tanggung Jawab
- Develop and execute multi-channel digital marketing campaigns targeting textile industry audiences
- Optimize SEO strategies for e-commerce platforms to increase organic traffic for fabric collections
- Manage social media channels creating engaging content showcasing textile innovations
- Analyze campaign performance using Google Analytics and adjust strategies based on KPIs
- Coordinate with production teams to create compelling digital content highlighting textile quality
- Implement email marketing campaigns nurturing leads through textile product education
- Stay updated on digital marketing trends and textile industry innovations
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- 3+ years digital marketing experience with e-commerce or textile industry focus
- Expertise in SEO/SEM tools and social media advertising platforms
- Proficiency in Google Analytics, Facebook Business Suite, and marketing automation
- Strong portfolio demonstrating successful digital campaigns
- Fluency in Bahasa Indonesia and English for global market outreach
- Creative mindset with ability to translate textile features into compelling digital content