Deskripsi Pekerjaan
Join PT Indosukses Makmur Berjaya as a Digital Marketing Specialist and drive our online growth through innovative digital strategies. We're seeking a results-driven professional with hands-on expertise in managing paid campaigns across Meta Ads, Google Ads, and emerging digital platforms. In this role, you'll craft data-driven marketing initiatives that boost brand visibility, generate qualified leads, and maximize ROI. You'll collaborate with cross-functional teams to align digital efforts with business objectives while staying ahead of industry trends and algorithm updates. If you're passionate about transforming digital marketing challenges into measurable growth opportunities, this is your chance to make a significant impact in a dynamic Jakarta-based environment.
Tanggung Jawab
- Design, execute, and optimize paid advertising campaigns on Meta (Facebook/Instagram), Google Ads, and other DSPs
- Monitor campaign performance KPIs and provide actionable insights through analytics dashboards
- Develop comprehensive digital marketing strategies aligned with business objectives
- Conduct A/B testing on ad creatives, targeting parameters, and landing pages
- Manage digital marketing budgets and ensure cost-effective allocation across channels
- Collaborate with design teams to create compelling ad assets and landing pages
- Generate performance reports and present findings to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of hands-on experience managing Meta Ads and Google Ads campaigns
- Proven track record of optimizing campaigns for CTR, CPC, and ROAS metrics
- Strong analytical skills with proficiency in Google Analytics and Facebook Business Manager
- Experience with marketing automation tools and CRM platforms
- Excellent understanding of digital marketing funnels and customer journey mapping
- Ability to translate complex data into actionable marketing strategies