Deskripsi Pekerjaan
Join Wingstop's dynamic marketing team as a Digital Marketing Specialist, where you'll drive brand engagement through innovative digital campaigns. In this pivotal role, you'll develop and execute comprehensive social media strategies across platforms like Instagram, Facebook, and TikTok to boost brand visibility and customer loyalty. You'll monitor campaign performance in real-time, analyze key metrics to optimize ROI, and collaborate with creative teams to produce compelling content that resonates with our Indonesian audience. This position requires a data-driven approach to digital marketing, balancing creativity with analytics to achieve measurable growth in brand awareness and conversion rates.
Tanggung Jawab
- Plan, execute, and monitor multi-platform digital marketing campaigns
- Develop engaging social media content aligned with brand voice
- Analyze campaign performance metrics and optimize strategies
- Manage social media communities and respond to customer inquiries
- Collaborate with design teams for visual campaign assets
- Track competitor activities and industry trends
- Generate monthly performance reports with actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of digital marketing experience with social media focus
- Proficiency in analytics tools (Google Analytics, Facebook Insights)
- Strong written communication skills in English and Bahasa Indonesia
- Experience with social media scheduling platforms (Hootsuite, Buffer)
- Creative content development and visual storytelling skills
- Data-driven decision-making abilities