Deskripsi Pekerjaan
Are you a passionate and results-driven Digital Marketing professional looking to make a significant impact? CV. Mulya Perkasa is seeking a talented Digital Marketing Specialist to join our dynamic team in Malang, Jawa Timur. In this pivotal role, you will be instrumental in elevating our brand's online presence, driving lead generation, and executing innovative digital strategies across various platforms.
As our Digital Marketing Specialist, you will be responsible for spearheading initiatives that boost brand awareness, engage our target audience, and ultimately contribute to business growth. We are looking for someone with a strong understanding of the digital landscape, proficiency in SEO/SEM tactics, a flair for compelling content creation, and a proven track record in social media management. If you thrive in a fast-paced environment and are eager to leverage your expertise to achieve measurable results, we encourage you to apply!
This is an exciting opportunity to shape our digital footprint, experiment with new technologies, and contribute directly to the success of CV. Mulya Perkasa. Join us and become a key player in defining our online narrative and expanding our market reach.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies to enhance brand awareness and drive lead generation.
- Execute and optimize SEO/SEM campaigns, including keyword research, content optimization, link building, and paid advertising (Google Ads, social media ads).
- Create, curate, and manage engaging content for various digital channels, including website, blog, social media, and email marketing campaigns.
- Oversee and grow our social media presence across platforms like Instagram, Facebook, and LinkedIn, ensuring brand consistency and audience engagement.
- Analyze digital campaign performance using tools like Google Analytics, providing regular reports and actionable insights to improve ROI.
- Stay abreast of the latest digital marketing trends, tools, and best practices to ensure our strategies remain innovative and effective.
- Collaborate with internal teams to align digital marketing efforts with overall business objectives and product launches.
- Manage email marketing campaigns, including list segmentation, content creation, A/B testing, and performance analysis.
Kualifikasi
- Proven experience (1-3 years) as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
- Solid understanding and hands-on experience with SEO, SEM, Google Analytics, Google Ads, and social media advertising platforms.
- Excellent content creation skills, including writing, editing, and basic graphic design knowledge (e.g., Canva).
- Proficiency in managing social media accounts for business purposes and understanding engagement metrics.
- Strong analytical skills with the ability to interpret data, generate reports, and make data-driven decisions.
- Creative mindset with an ability to identify target audiences and devise engaging digital campaigns.
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
- Excellent written and verbal communication skills in Bahasa Indonesia and English.