Deskripsi Pekerjaan
We are looking for a creative and data-driven Digital Marketing Specialist to join our growing team in Kalideres, Jakarta. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and products. You will play a major role in enhancing our brand awareness within the digital space and driving traffic to our platforms.
The ideal candidate is a digital native with a passion for social media, content strategy, and performance marketing. If you are an analytical thinker who enjoys tracking metrics and optimizing campaigns for better ROI, we want to hear from you. You will work closely with the management team to identify trends and insights to maximize the impact of our marketing efforts.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across multiple channels including social media, SEO, and email marketing.
- Manage and optimize social media accounts to increase engagement and brand loyalty.
- Create, curate, and schedule high-quality content that resonates with our target audience.
- Monitor and analyze website traffic, conversion rates, and campaign performance using tools like Google Analytics.
- Coordinate with internal teams to ensure brand consistency across all digital touchpoints.
- Identify new market trends and insights to optimize spend and performance.
- Manage paid advertising budgets and perform A/B testing on ad creatives to improve conversion metrics.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven work experience as a Digital Marketing Specialist or similar role.
- Strong understanding of SEO, SEM, and social media marketing best practices.
- Experience with content management systems and digital marketing tools (Google Analytics, Facebook Ads Manager, etc.).
- Excellent communication and copywriting skills in both Indonesian and English.
- Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
- Highly organized, proactive, and able to work independently in a fast-paced environment.