Deskripsi Pekerjaan
Join PT Investasi Hijau Selaras as a Digital Marketing Specialist and drive our online growth through innovative strategies across multiple platforms. You'll be at the forefront of our digital transformation, crafting compelling campaigns on Meta, Google, and TikTok while optimizing SEO performance to boost brand visibility and engagement. This role requires a creative blend of analytical thinking and content creation, where you'll develop high-converting ad copies, manage end-to-end campaign execution, and translate data into actionable insights that accelerate our business objectives. If you're passionate about staying ahead of digital trends and want to make a measurable impact in a dynamic environment, this opportunity is for you.
Tanggung Jawab
- Manage end-to-end Meta (Facebook/Instagram), Google Ads, and TikTok advertising campaigns with optimization strategies
- Develop and implement comprehensive SEO strategies including keyword research, content optimization, and technical SEO audits
- Create compelling ad copies, landing pages, and social media content that drive conversions
- Analyze campaign performance metrics (CTR, ROAS, conversions) and generate actionable insights
- Collaborate with cross-functional teams to align digital initiatives with overall marketing goals
- Monitor competitor activities and industry trends to identify new opportunities
- Manage digital marketing budgets and ensure ROI maximization
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- Minimum 2 years experience managing Meta, Google Ads, and TikTok campaigns
- Proven expertise in SEO principles, content marketing, and conversion optimization
- Strong analytical skills with proficiency in Google Analytics, Facebook Ads Manager, and SEMrush
- Exceptional copywriting abilities with portfolio demonstrating high-converting content
- Data-driven mindset with ability to interpret complex metrics and optimize campaigns
- Experience with A/B testing and conversion rate optimization techniques
- Up-to-date knowledge of digital marketing trends, algorithms, and platform changes