Deskripsi Pekerjaan
Join our innovative team as a Digital Marketing Specialist in Medan and drive impactful online campaigns that elevate brand presence and accelerate business growth. This role offers the opportunity to develop and execute comprehensive digital strategies across multiple channels, including social media, SEO, email marketing, and paid advertising. You'll analyze market trends, optimize campaign performance, and collaborate with cross-functional teams to achieve measurable results. If you're passionate about leveraging digital tools to connect with audiences and drive conversions, this position will allow you to thrive in a dynamic environment while contributing to our company's expansion goals.
Tanggung Jawab
- Develop and implement data-driven digital marketing strategies across social media, email, and search platforms
- Manage and optimize PPC campaigns to maximize ROI and lead generation
- Conduct market research to identify target audiences and emerging opportunities
- Analyze campaign performance metrics using Google Analytics and other tools
- Create engaging content for blogs, social media, and email newsletters
- Collaborate with sales team to align marketing efforts with business objectives
- Monitor industry trends and competitor activities to refine marketing approaches
- Manage digital advertising budgets and ensure cost-effective campaign execution
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field with minimum GPA 3.00
- Minimum 1 year of experience in digital marketing or similar role
- Proficiency in digital marketing tools (Google Ads, Analytics, Facebook Business Manager)
- Strong analytical skills with ability to interpret data and optimize campaigns
- Excellent written and verbal communication skills in English and Bahasa Indonesia
- Creative thinking with ability to develop innovative marketing concepts
- Basic knowledge of SEO principles and content marketing best practices
- Ability to work independently and collaboratively in fast-paced environments