Deskripsi Pekerjaan
Join Roglasses as a Digital Marketing Specialist and become part of our innovative team! We're seeking a creative and dynamic professional who stays ahead of current digital trends to drive our brand's online presence. In this role, you'll develop and execute comprehensive digital strategies across multiple channels to boost brand awareness, engage target audiences, and drive measurable results. You'll collaborate with cross-functional teams to create compelling content, optimize campaigns, and analyze performance metrics. If you're passionate about leveraging digital tools to transform marketing challenges into opportunities, we encourage you to apply and help shape Roglasses' digital future.
Tanggung Jawab
- Develop and implement multi-channel digital marketing strategies aligned with business objectives
- Manage and optimize social media, email, and content marketing campaigns
- Analyze campaign performance using analytics tools to measure ROI and identify growth opportunities
- Create engaging content for digital platforms including blogs, social media, and email newsletters
- Conduct market research to identify emerging trends and competitive insights
- Collaborate with design and product teams to ensure cohesive brand messaging
- Monitor digital KPIs and prepare regular performance reports
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of digital marketing experience with proven campaign results
- Strong proficiency in SEO/SEM, social media platforms, and email marketing tools
- Experience with analytics platforms (Google Analytics, Facebook Insights)
- Creativity with content development and visual storytelling
- Data-driven mindset with ability to translate insights into actionable strategies
- Excellent communication skills and ability to collaborate in team environments
- Up-to-date knowledge of digital marketing trends and algorithm changes