Deskripsi Pekerjaan
Alberto Shoes Corporation is looking for a creative and analytical Digital Marketing Specialist to drive our online growth. You will be the architect behind our digital footprint, ensuring our brand voice resonates with our customers across various platforms. Your day-to-day will involve crafting high-impact content, managing our social media presence, and optimizing our website for search engines. We need a proactive professional who can translate complex data into actionable insights to improve our ROI. You will work closely with the sales and product teams to align marketing efforts with business goals. If you are passionate about digital trends and have a knack for storytelling through digital media, we invite you to apply and become a part of our success story. We offer a competitive environment where your ideas are valued and your growth is supported.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies that align with business objectives.
- Manage and optimize SEO campaigns to increase organic traffic and improve search engine rankings.
- Create and curate engaging content for social media platforms, including Facebook, Instagram, and LinkedIn.
- Monitor, analyze, and report on website traffic and campaign performance using Google Analytics.
- Collaborate with the design team to produce high-quality visual assets and marketing collateral.
- Oversee email marketing campaigns to nurture leads and drive customer retention.
- Conduct market research to identify industry trends, customer preferences, and competitor activities.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of proven experience in digital marketing roles.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms.
- Strong analytical skills with the ability to interpret data and draw actionable conclusions.
- Excellent written and verbal communication skills in English.
- Creative mindset with a keen eye for design and detail.
- Ability to work independently and collaboratively in a fast-paced team environment.