Deskripsi Pekerjaan
Join our dynamic team as a Digital Marketing Specialist and drive impactful business growth through innovative digital strategies. We're seeking a creative and analytical professional to develop, execute, and optimize multi-channel marketing campaigns that elevate brand presence, engage target audiences, and generate measurable ROI. You'll leverage cutting-edge digital tools to craft compelling content, manage social media ecosystems, and analyze performance data to continuously refine our approach. If you're passionate about transforming digital insights into tangible business results and thrive in a collaborative environment, this role offers exceptional opportunities for career advancement within Indonesia's rapidly evolving marketing landscape.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across social media, email, SEO, and paid channels
- Create engaging content calendars and multimedia assets for brand storytelling and audience engagement
- Manage PPC campaigns with budget optimization and performance analytics using Google Ads/Meta Business Suite
- Analyze campaign metrics to identify growth opportunities and implement data-driven improvements
- Collaborate with cross-functional teams to align marketing initiatives with business objectives
- Conduct market research and competitor analysis to identify emerging trends and opportunities
- Optimize website conversion funnels and implement SEO best practices for organic visibility
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (2+ years experience preferred)
- Proven expertise in digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.)
- Strong analytical skills with ability to interpret data and create actionable reports
- Exceptional written communication skills for content creation and campaign messaging
- Experience managing social media platforms and developing community engagement strategies
- Creative mindset with ability to develop innovative solutions for complex marketing challenges
- Proficiency in A/B testing methodologies and conversion rate optimization techniques