Deskripsi Pekerjaan
Join Le Louvre Patisserie's dynamic marketing team as we revolutionize digital presence for Indonesia's premier patisserie brand. This is your chance to shape our online narrative across Jakarta's competitive landscape. We're seeking a creative strategist who can transform our digital footprint while honoring our heritage of artisanal excellence. You'll work in a collaborative environment where innovation meets tradition, crafting campaigns that resonate with Jakarta's discerning food enthusiasts. Leverage cutting-edge digital tools to drive customer engagement, brand loyalty, and measurable business growth. This role offers unparalleled opportunity to make tangible impact in a beloved culinary institution.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across social media, email, and web platforms
- Create compelling content calendars aligning with brand identity and seasonal promotions
- Manage paid advertising campaigns with optimized ROI across Facebook, Instagram, and Google Ads
- Analyze performance metrics using Google Analytics and social media insights tools
- Collaborate with design team to ensure visual consistency across all digital assets
- Implement SEO best practices to improve organic search visibility
- Monitor industry trends and competitor activities to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 3 years digital marketing experience with proven campaign success
- Expertise in social media management (Facebook, Instagram, TikTok)
- Strong analytical skills with experience in Google Analytics and SEMrush
- Proficiency in email marketing platforms (Mailchimp, SendGrid)
- Creativity in developing engaging visual and written content
- Ability to work independently while collaborating cross-functionally
- Fluency in English and Bahasa Indonesia