Deskripsi Pekerjaan
Join ams OSRAM as a Digital Marketing Specialist and revolutionize our customer engagement strategies. You'll architect and execute automated marketing journeys using Salesforce Marketing Cloud, transforming how we connect with audiences across digital touchpoints. Lead end-to-end campaign management from ideation to optimization, ensuring seamless integration with product launches and brand initiatives. Collaborate closely with product, sales, and creative teams to align marketing efforts with business objectives while maintaining brand consistency. Leverage data-driven insights to refine campaign performance, enhance customer experiences, and drive measurable ROI. This role requires a strategic thinker passionate about leveraging marketing automation to create personalized, impactful interactions that accelerate customer acquisition and loyalty.
Tanggung Jawab
- Design and implement automated customer journeys in Salesforce Marketing Cloud
- Lead digital campaign strategy and execution across multiple channels
- Support product launches through integrated marketing initiatives
- Collaborate with cross-functional teams to align marketing objectives
- Analyze campaign performance data and optimize user experiences
- Manage marketing automation workflows and segmentation strategies
- Develop A/B tests and conversion optimization frameworks
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with Salesforce Marketing Cloud
- Expertise in customer journey mapping and automation principles
- Proven track record in campaign management and product launches
- Strong analytical skills with data-driven decision-making
- Excellent cross-functional collaboration abilities
- Certification in Salesforce Marketing Cloud preferred