Deskripsi Pekerjaan
Are you a creative marketing professional passionate about transforming the education landscape? Wawasan Open University (WOU) is seeking a dedicated Digital Marketing Specialist to join our dynamic team in Kuala Lumpur. In this pivotal role, you will be instrumental in driving student enrollment and brand awareness through innovative online strategies. We pride ourselves on being a caring, inclusive, and forward-thinking institution, and we are looking for someone who shares our vision.
As a Digital Marketing Specialist at WOU, you will manage end-to-end digital campaigns, ensuring our message reaches prospective students effectively. You will leverage data-driven insights to optimize our marketing funnels and create compelling content that resonates with our diverse audience. If you thrive in a collaborative environment and want to shape the future of education, we want to hear from you.
Tanggung Jawab
- Plan, execute, and monitor multi-channel digital marketing campaigns across social media, email, and web.
- Develop high-quality, SEO-optimized content for blogs, landing pages, and newsletters to attract prospective students.
- Analyze market trends and competitor activities to refine our marketing strategies.
- Manage and grow WOU’s presence on LinkedIn, Facebook, and Instagram.
- Collaborate with the admissions and course development teams to align marketing efforts with academic goals.
- Track key performance indicators (KPIs) using Google Analytics and provide monthly performance reports.
- Assist in organizing virtual webinars and online open days to enhance student engagement.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably within the education or EdTech sector.
- Strong proficiency in SEO tools (e.g., Ahrefs, SEMrush) and Google Analytics.
- Excellent writing and editing skills in English with a keen eye for detail.
- Experience using marketing automation platforms such as HubSpot or Mailchimp.
- Strong understanding of content marketing and social media algorithms.
- Ability to work independently while managing multiple projects in a fast-paced environment.