Deskripsi Pekerjaan
Join In Fashion's dynamic marketing team as a Digital Marketing Specialist! We're seeking a results-driven professional to orchestrate our email marketing ecosystem using Klaviyo and Mailchimp, amplify our digital presence through Meta and Google Ads campaigns, and maintain strategic marketing plans in Excel. This role is perfect for a data-savvy marketer who thrives in optimizing customer journeys and driving measurable ROI. You'll collaborate with cross-functional teams to translate brand objectives into compelling digital strategies, ensuring seamless campaign execution across owned and paid channels. If you're passionate about fashion and digital innovation, this Bali-based contract position offers the perfect platform to showcase your expertise.
Tanggung Jawab
- Design, execute, and optimize email marketing campaigns using Klaviyo and Mailchimp to nurture customer relationships and boost conversions.
- Manage Meta (Facebook/Instagram) and Google Ads campaigns including budget allocation, audience targeting, and performance monitoring.
- Develop and maintain comprehensive marketing calendars and performance reports in Excel for strategic planning.
- Analyze campaign metrics and customer behavior data to derive actionable insights and refine marketing approaches.
- Collaborate with creative teams to ensure brand consistency across all digital touchpoints.
- Stay current with digital marketing trends, platform updates, and emerging technologies to maintain competitive advantage.
- Assist in A/B testing initiatives to optimize email subject lines, ad creatives, and landing pages.
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field with 2+ years digital marketing experience.
- Proven expertise in email marketing platforms (Klaviyo or Mailchimp) with campaign automation experience.
- Hands-on experience managing Meta Ads and Google Ads campaigns including setup, optimization, and reporting.
- Advanced proficiency in Microsoft Excel for data analysis, reporting, and forecasting.
- Strong analytical skills with ability to interpret KPIs and translate data into actionable strategies.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Detail-oriented with ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Basic knowledge of HTML/CSS for email template troubleshooting preferred.