Deskripsi Pekerjaan
Join EMAPTA's dynamic marketing team as a Digital Marketing Specialist and drive transformative growth for a prestigious cosmetics brand. This pivotal role combines cutting-edge AI technology with strategic marketing expertise to amplify online presence, engagement, and conversion rates. You'll spearhead integrated campaigns across SEO, social media, and content marketing, leveraging data-driven insights to optimize performance and ROI. As a remote team member, you'll collaborate with global stakeholders to craft compelling brand narratives and execute innovative growth strategies in the competitive beauty industry. This temporary WFH opportunity offers flexibility while working with a leader in business process outsourcing, where you'll gain exposure to diverse markets and emerging digital trends.
EMAPTA provides a collaborative environment where creativity meets analytics, allowing you to harness AI tools for competitive advantage. If you're passionate about beauty marketing and eager to apply advanced digital strategies to real-world challenges, this role offers the perfect platform to accelerate your career while making measurable impact.
Tanggung Jawab
- Develop and execute AI-driven SEO strategies to improve organic search rankings and visibility
- Create compelling, platform-optimized content for blogs, social channels, and email campaigns
- Manage integrated social media campaigns including paid advertising, community engagement, and performance tracking
- Analyze campaign data using analytics tools to derive actionable insights and optimize ROI
- Collaborate with cross-functional teams to align digital strategies with brand objectives
- Implement A/B testing frameworks for landing pages, ad creatives, and email sequences
- Monitor industry trends and competitor activities to identify growth opportunities
- Manage digital marketing budgets and performance reporting for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- Minimum 3 years of experience in digital marketing with focus on SEO and content strategy
- Proficiency in AI marketing tools (e.g., Jasper, Copy.ai, SurferSEO) and analytics platforms
- Proven track record of increasing organic traffic and conversion rates through SEO
- Strong portfolio demonstrating successful social media campaigns in beauty/cosmetics
- Expertise in content creation for diverse platforms (blogs, social, email, video)
- Experience with marketing automation tools and CRM platforms
- Ability to work independently with minimal supervision in remote environment