Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for e-commerce and retention strategies? Wing Assistant is seeking a highly skilled Digital Marketing Specialist to join our team, specifically focusing on email marketing, lifecycle management, and Klaviyo strategy for our high-growth clients in the E-commerce and Clinic sectors.
In this role, you will be the engine behind our clients' retention efforts. You will be responsible for mapping out customer journeys, optimizing email flows, and driving revenue through targeted segmentation and personalized communication. If you thrive in a fast-paced environment and have a proven track record of increasing LTV (Lifetime Value) through smart retention marketing, we want to hear from you.
You will work closely with our remote-first team to deliver high-impact results, ensuring that every touchpoint a customer has with our brands is optimized for conversion and loyalty.
Tanggung Jawab
- Develop, execute, and optimize end-to-end email and SMS marketing campaigns using Klaviyo.
- Design and implement complex automation flows (Welcome, Abandoned Cart, Post-Purchase, Win-back) to maximize customer retention.
- Conduct deep-dive segmentation analysis to deliver personalized content that resonates with specific customer personas.
- Perform A/B testing on subject lines, CTA placement, and content structure to continuously improve open and click-through rates.
- Collaborate with content and design teams to create high-converting email templates and landing pages.
- Monitor campaign performance metrics, generate weekly reports, and translate data into actionable insights for stakeholders.
- Manage subscriber health and list hygiene to maintain high deliverability standards.
Kualifikasi
- 2+ years of hands-on experience in Digital Marketing, with a primary focus on Retention and CRM marketing.
- Advanced proficiency in Klaviyo is mandatory (Flows, Segments, API integration, and custom metrics).
- Strong understanding of e-commerce business models and customer lifecycle marketing.
- Demonstrated experience in data analysis and reporting; ability to draw insights from Google Analytics or e-commerce platforms like Shopify.
- Excellent written and verbal communication skills in English.
- Self-motivated with the ability to manage multiple client accounts simultaneously in a remote setting.
- Certification in Klaviyo or other Email Service Providers (ESPs) is highly preferred.