Deskripsi Pekerjaan
Are you a creative strategist with a passion for driving growth through digital channels? KMC Solutions is seeking a Digital Marketing Specialist (Paid Ads) to join our dynamic team. In this role, you will be the driving force behind our paid media strategies, managing and optimizing campaigns across major platforms such as Google Ads and Meta (Facebook & Instagram), with exciting opportunities to expand into TikTok and emerging networks.
Located in the bustling business hub of Taguig City, this position offers the flexibility of an onsite and mishift schedule, allowing for a perfect work-life balance. You will work closely with cross-functional teams to ensure high-impact ad creatives and data-driven decision-making that maximizes ROI. If you have a keen eye for detail and a knack for interpreting data to craft compelling narratives, we want to hear from you.
Tanggung Jawab
- Manage, launch, and optimize digital advertising campaigns on Google Ads, Meta, and upcoming platforms like TikTok.
- Analyze campaign performance metrics (KPIs, ROI, CTR, CPC) to identify trends and areas for improvement.
- Develop and manage monthly advertising budgets to ensure cost-efficiency and profitability.
- Create comprehensive performance reports and present insights to stakeholders.
- Collaborate with the creative team to design ad copy and visuals that resonate with target audiences.
- Stay abreast of the latest digital marketing trends, algorithm updates, and best practices.
- Conduct A/B testing on ad creatives and targeting strategies to enhance campaign performance.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience managing paid ad campaigns, specifically within Google Ads and Meta Ads Manager.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.
- Excellent written and verbal communication skills in English.
- Proficiency in using CRM tools, analytics dashboards, and Microsoft Office Suite.
- Self-motivated and able to work effectively both onsite and during mishift hours.
- A passion for digital trends and a continuous learner mindset.