Deskripsi Pekerjaan
We are a dynamic hospitality group in Bali, operating boutique villas and destination dining experiences in the Ubud area. Join our team as a Digital Marketing Specialist and help us elevate our restaurant and spa offerings in the competitive Bali market. You'll craft compelling digital strategies to attract discerning travelers and local clientele, leveraging cutting-edge techniques to boost online visibility and drive conversions. This role requires a blend of creativity and analytical prowess to develop integrated campaigns across social media, email, and content platforms. You'll work closely with our culinary and wellness teams to showcase our unique experiences through engaging storytelling and data-driven optimization.
Our ideal candidate thrives in fast-paced environments and possesses deep knowledge of digital marketing trends within the hospitality sector. You'll have the opportunity to shape our brand narrative in one of Bali's most vibrant destinations while working with a passionate team dedicated to excellence. If you're ready to make an impact in Bali's luxury hospitality scene, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies for restaurant and spa services
- Manage social media platforms including content creation, scheduling, and community engagement
- Design and implement targeted online advertising campaigns across Google Ads and social channels
- Optimize website SEO and local search presence to increase organic traffic
- Analyze campaign performance metrics and provide actionable insights for continuous improvement
- Create compelling email marketing campaigns and manage CRM systems
- Collaborate with culinary and wellness teams to develop promotional events and seasonal offers
- Monitor industry trends and competitor activities to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- Minimum 3 years of digital marketing experience in hospitality/tourism industry
- Proven expertise in social media management, SEO/SEM, and content marketing
- Strong analytical skills with experience using tools like Google Analytics and Facebook Insights
- Creative mindset with ability to develop engaging visual and written content
- Experience managing email marketing automation and CRM platforms
- Excellent communication skills in both English and Bahasa Indonesia
- Ability to work independently and manage multiple projects simultaneously