Deskripsi Pekerjaan
Join our dynamic team as a Digital Marketing Specialist and take charge of our digital advertising campaigns across multiple platforms. In this exciting role, you'll be responsible for developing, implementing, and optimizing our social media advertising strategy to drive brand awareness, generate qualified leads, and ultimately boost clinic growth.
We're looking for a creative and analytical individual who can create compelling content that resonates with our target audience while leveraging data-driven insights to maximize campaign performance. You'll work closely with our marketing team to ensure consistent messaging across all digital channels and continuously identify new opportunities for growth.
The ideal candidate will have a passion for digital marketing, a keen eye for detail, and the ability to thrive in a fast-paced environment. If you're ready to make an impact and help our clinic reach new heights through innovative digital marketing strategies, we'd love to hear from you!
Tanggung Jawab
- Manage and optimize Meta (Facebook/Instagram), TikTok, and Google Ads campaigns to achieve KPIs and ROI targets
- Create engaging ad content including copy, graphics, and videos for various social media platforms
- Monitor campaign performance, analyze data, and make data-driven decisions to improve results
- Track leads and conversions, implementing proper tracking mechanisms and attribution models
- Develop and maintain a content calendar that aligns with marketing objectives and campaign goals
- Conduct A/B testing on ad creatives, targeting options, and landing pages to optimize performance
- Stay up-to-date with the latest digital marketing trends, platform updates, and best practices
- Collaborate with the marketing team to ensure cohesive messaging across all digital channels
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- Minimum 1-2 years of experience in digital marketing with a focus on social media advertising
- Proven track record of managing successful Meta, TikTok, and Google Ads campaigns
- Strong understanding of digital marketing principles, advertising platforms, and analytics tools
- Excellent written and verbal communication skills with a creative mindset
- Ability to analyze data, identify trends, and make strategic recommendations
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and content creation
- Strong organizational skills with the ability to manage multiple campaigns simultaneously