Deskripsi Pekerjaan
Yapster E-Trade, Inc. is looking for a dynamic and results-oriented Digital Marketing Strategist to spearhead our online growth initiatives. In this key role, you will be responsible for designing and executing comprehensive digital strategies that drive brand visibility, user engagement, and revenue growth. You will leverage data-driven insights to optimize our digital presence across various channels, ensuring our marketing messages resonate effectively with our target audience. We are seeking a creative leader who can turn analytics into actionable strategies and help us navigate the evolving digital landscape.
The ideal candidate will possess a deep understanding of the digital ecosystem, including SEO, content marketing, and paid media. You will collaborate closely with cross-functional teams to ensure cohesive messaging and high-quality deliverables. If you are passionate about driving growth and have a knack for strategic planning, we want to hear from you.
Tanggung Jawab
- Develop and implement data-driven digital marketing strategies that align with company goals and market trends.
- Manage and optimize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI and conversion rates.
- Lead SEO initiatives, including keyword research, on-page optimization, technical SEO audits, and link-building strategies.
- Create and execute content marketing strategies for blogs, social media platforms, and email newsletters to engage target audiences.
- Analyze campaign performance metrics and generate detailed reports to inform future strategy adjustments.
- Conduct competitive analysis to identify market opportunities and potential threats.
- Collaborate with the creative team to produce high-quality marketing assets and visual content.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience (2+ years) as a Digital Marketing Strategist or similar marketing role.
- Strong proficiency in digital marketing tools and analytics platforms such as Google Analytics, Google Tag Manager, and HubSpot.
- Excellent written and verbal communication skills, with a focus on persuasive copywriting.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Ability to manage multiple projects and deadlines in a fast-paced, dynamic environment.
- Deep understanding of SEO best practices and search engine algorithm updates.