Deskripsi Pekerjaan
Are you a results-driven marketer with a passion for driving brand awareness and high-quality lead generation? The HIRD is seeking a talented and proactive Digital Media and Advertising Executive to join our dynamic team in Mabolo, Cebu. In this role, you will be the engine behind our digital outreach, managing both paid and organic campaigns to amplify our brand presence and convert interest into valuable business leads.
The ideal candidate is analytical, creative, and stays ahead of digital marketing trends. You will have the autonomy to experiment with various channels, optimize ad spend, and refine our messaging to ensure we reach the right audience at the right time. If you thrive in a fast-paced environment and have a proven track record of managing digital ad platforms, we want to meet you!
Tanggung Jawab
- Develop, execute, and monitor end-to-end digital advertising campaigns across multiple platforms (Facebook, Google, LinkedIn).
- Design and implement organic content strategies to boost brand awareness and engagement.
- Optimize landing pages and ad copy to improve conversion rates and lead quality.
- Conduct A/B testing on ad creative and audience targeting to maximize ROI.
- Track, analyze, and report on campaign performance metrics to stakeholders.
- Manage lead nurturing processes to ensure marketing efforts translate into sales-ready leads.
- Keep up-to-date with industry trends, algorithm changes, and emerging digital marketing tools.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Minimum 1-2 years of experience in digital marketing, specifically focused on lead generation.
- Proficiency in Google Ads, Meta Business Suite, and analytics tools.
- Strong understanding of SEO/SEM best practices and content marketing strategies.
- Excellent written and verbal communication skills with a keen eye for detail.
- Data-driven mindset with the ability to interpret complex metrics into actionable insights.
- Ability to multitask and manage multiple campaigns simultaneously under tight deadlines.