Deskripsi Pekerjaan
Join Accor as a Digital Specialist and spearhead our digital transformation journey! We're seeking a commercially-driven innovator to elevate our digital presence, amplify brand visibility, and convert engagement into tangible business results. In this dynamic role, you'll develop cutting-edge digital strategies across multiple platforms, analyze performance data to optimize campaigns, and collaborate with cross-functional teams to deliver exceptional customer experiences. If you're passionate about leveraging digital technologies to drive growth and possess a blend of creative vision and analytical rigor, we want you on our team. Help shape the future of hospitality in Singapore's competitive digital landscape.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across all online channels
- Optimize website performance, SEO/SEM campaigns, and social media presence
- Analyze digital metrics and KPIs to identify growth opportunities and ROI improvements
- Collaborate with creative teams to produce engaging digital content and campaigns
- Manage digital advertising budgets and ensure cost-effective channel allocation
- Implement CRM strategies to enhance customer retention and lifetime value
- Monitor competitive digital landscapes and emerging technology trends
- Lead digital transformation initiatives across the Singapore market
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field (or equivalent experience)
- 3+ years of proven experience in digital marketing or specialist roles
- Expertise in digital analytics tools (Google Analytics, Adobe Analytics)
- Strong proficiency in SEO/SEM, social media advertising, and content management
- Experience with marketing automation platforms and CRM systems
- Exceptional data interpretation and strategic planning abilities
- Excellent project management and cross-functional collaboration skills
- Knowledge of hospitality/tourism industry digital trends preferred