Deskripsi Pekerjaan
Join Coca-Cola's global innovation hub as Director, Digital PACS Analytics - ASP and lead transformative digital analytics initiatives that redefine customer engagement. You'll spearhead data-driven strategies for our digital platforms, leveraging advanced analytics to optimize user experiences, campaign effectiveness, and ROI. This senior leadership role requires you to architect scalable analytics frameworks, translate complex data into actionable business insights, and collaborate with cross-functional teams to align digital initiatives with brand objectives. You'll drive innovation in digital customer analytics while ensuring compliance with global data governance standards.
As a key strategist, you'll own the end-to-end analytics lifecycle from data collection to visualization, mentoring high-performing teams to deliver measurable impact. Your expertise will directly influence Coca-Cola's digital transformation journey, ensuring our digital ecosystem remains at the forefront of innovation in the beverage industry.
Tanggung Jawab
- Lead development and implementation of digital analytics strategy for PACS platforms
- Design advanced analytics frameworks to measure customer journey effectiveness
- Oversee data collection, processing, and visualization for digital campaigns
- Collaborate with marketing, IT, and product teams on digital optimization
- Present insights to C-suite stakeholders and drive data-informed decisions
- Manage cross-functional analytics teams and mentor talent development
- Ensure compliance with global data privacy regulations (GDPR, CCPA)
Kualifikasi
- 10+ years in digital analytics with 5+ years in leadership roles
- Proven expertise in PACS platforms and customer analytics tools
- Advanced proficiency in SQL, Python, and analytics visualization tools
- Experience managing global cross-functional analytics teams
- Strong background in digital campaign measurement and optimization
- Master's degree in Data Science, Analytics, or related field
- Strategic thinker with experience in FMCG or CPG industry