Deskripsi Pekerjaan
Join Clarks as Director, Digital, SEA / ANZ and spearhead our digital transformation across Southeast Asia and Australia/New Zealand. This pivotal leadership role demands a visionary strategist to reimagine our digital footprint in dynamic markets. You'll craft omnichannel experiences that blend Clarks' heritage with cutting-edge digital innovation, driving brand loyalty and market growth. Collaborate with global teams to localize digital strategies while maintaining brand consistency across 12+ markets. Your leadership will shape the future of retail through data-driven decision making and agile execution in high-growth territories.
As the digital architect for SEA/ANZ, you'll navigate complex consumer landscapes across diverse cultures and regulatory environments. Lead cross-functional initiatives spanning e-commerce, social commerce, CRM, and performance marketing. Develop robust digital roadmaps that integrate emerging technologies like AI and AR while optimizing customer journeys across all touchpoints. This role offers the opportunity to build world-class digital teams and establish Clarks as a digital leader in one of the world's most vibrant retail ecosystems.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies for SEA and ANZ markets
- Lead and mentor high-performing digital teams across multiple disciplines
- Drive omnichannel customer experience initiatives across e-commerce and retail
- Oversee digital P&L with responsibility for budget optimization and ROI
- Establish KPI frameworks and analytics dashboards for performance tracking
- Navigate regional compliance requirements and cultural nuances in digital campaigns
- Collaborate with product, merchandising, and retail teams on integrated strategies
- Identify and implement emerging digital technologies and trends
Kualifikasi
- 10+ years digital marketing experience with 5+ years in leadership roles
- Proven success managing SEA/ANZ markets or equivalent complex regions
- Expertise in omnichannel retail strategies and e-commerce platforms
- Strong analytical skills with proficiency in data visualization tools
- Experience building and scaling high-performing digital teams
- Demonstrated ability to develop and execute multi-market digital roadmaps
- Deep understanding of digital marketing channels (SEO, SEM, social, CRM)
- Bachelor's degree in Marketing, Business, or related field