Deskripsi Pekerjaan
Oliver Wyman is seeking an experienced, visionary, and results-driven Director of Marketing for the Asia Pacific Region (APR). Based in Singapore, this high-impact leadership role reports directly to the Chief Marketing Officer (CMO) and works in close alignment with the APR Managing Partner and the regional leadership team.
As the regional marketing lead, you will shape and execute a comprehensive marketing strategy that elevates the Oliver Wyman brand, drives business development, and engages client audiences across diverse markets in Asia Pacific. You will lead a talented team of marketing professionals to deliver integrated campaigns, thought leadership, digital marketing, and high-profile events that align with the firm's global strategy and local commercial priorities.
The ideal candidate is a strategic thinker with a deep understanding of the professional services landscape in APAC, exceptional stakeholder management skills, and a proven track record of driving growth through modern B2B marketing methodologies.
Tanggung Jawab
- Define and execute the regional marketing and communications strategy for the Asia Pacific Region to drive brand awareness and support business growth.
- Partner closely with the APR Managing Partner, regional practice leaders, and the global CMO to align marketing initiatives with commercial priorities.
- Lead, mentor, and develop a high-performing regional marketing team across multiple offices in APAC.
- Oversee the execution of integrated multi-channel marketing campaigns, including digital marketing, content creation, social media, and client events.
- Drive localized thought leadership initiatives, ensuring high quality, relevance, and distribution to the APAC market.
- Establish key performance metrics (KPIs) to measure marketing ROI and regularly present performance reports to executive leadership.
- Manage the regional marketing budget efficiently to maximize ROI and brand impact.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; an MBA or advanced degree is highly desirable.
- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role within professional services, consulting, or B2B corporate environments.
- Proven experience operating successfully within a highly matrixed global organization across the Asia Pacific region.
- Strong track record of developing and executing successful integrated brand-building and demand generation campaigns.
- Exceptional relationship-building and stakeholder management skills, with the ability to influence senior partners and executives.
- Deep understanding of the APAC media landscape, digital marketing trends, and localized market nuances.
- Excellent written and verbal communication skills in English; proficiency in an Asian language is an advantage.