Deskripsi Pekerjaan
First Standard Finance Corporation, a premier financial institution in the Philippines with a strong commitment to community empowerment, is seeking a dynamic and results-oriented District Marketing Officer to lead our brand initiatives in the Visayas region. Based in vibrant Bacolod City, this role provides the perfect blend of strategic planning and hands-on field execution. You will be the driving force behind our marketing cascades, translating national campaigns into compelling local actions that deeply resonate with our target markets across Negros Occidental, Cebu, Iloilo, and beyond.
In this critical position, you will own the marketing landscape for the entire Visayas district. Your core focus will be on the flawless application and execution of all marketing activities, ensuring that every promotion, event, and community engagement aligns with our corporate vision while delivering measurable results. You will work closely with branch managers and the national marketing team to drive brand awareness, customer acquisition, and market share growth.
We are looking for a creative and analytical marketing generalist who thrives on fieldwork and autonomy. The ideal candidate possesses strong local market knowledge, excellent communication skills, and a passion for driving business development through innovative, people-centric strategies. If you are ready to take on a pivotal role where your efforts directly impact communities and business success, this is the perfect environment to accelerate your career.
Join First Standard Finance Corporation and help shape the financial landscape of the Visayas through powerful, impactful marketing. Apply today!
Tanggung Jawab
- Develop and implement comprehensive district-specific marketing plans that align with national corporate objectives and brand guidelines.
- Spearhead the flawless execution of marketing cascades, product launches, and promotional programs across all branches in the Visayas region.
- Conduct rigorous market research and competitor analysis to identify local trends, customer needs, and areas for business expansion.
- Manage and optimize the district marketing budget, tracking expenditures and ensuring high ROI on all marketing activities.
- Organize and manage impactful community events, sales blitzes, and corporate social responsibility (CSR) initiatives to enhance brand goodwill.
- Act as the primary liaison between the national marketing team and local branches, ensuring seamless communication, feedback, and resource allocation.
- Monitor campaign performance and submit detailed weekly and monthly reports with actionable recommendations for continuous improvement.
- Build and maintain a robust network with local media outlets, community influencers, and government entities to support the company's strategic interests.
Kualifikasi
- Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.
- Minimum of 3 years of solid experience in field marketing, brand activation, or sales management in a fast-paced industry (finance or retail background is highly preferred).
- Must be currently residing in Bacolod City or willing to relocate. Extensive travel across the Visayas region is mandatory.
- Excellent verbal and written communication skills in English, Filipino, and the local dialect (Hiligaynon and/or Cebuano).
- Strong project management abilities with a knack for handling multiple campaigns, stakeholders, and deadlines simultaneously.
- Data-driven mindset with proficiency in MS Office applications (Excel, PowerPoint) and familiarity with marketing analytics tools.
- Proven track record of building strong relationships and negotiating effectively with external partners and internal teams.
- Must possess a valid professional driver's license and be willing to drive to various field locations within the region.