Deskripsi Pekerjaan
Join our dynamic team at Erablue Electronics as an E-Commerce Content Operations Specialist, where you'll play a pivotal role in optimizing our online presence and driving sales through strategic content management. This position requires a data-driven professional who can enhance our e-commerce performance through comprehensive keyword research, user behavior analysis, and search optimization techniques.
As a key member of our digital marketing team, you'll be responsible for developing and implementing content strategies that improve visibility and conversion rates across our e-commerce categories and product detail pages (PDPs). Your expertise will help us understand customer journeys, identify content gaps, and create compelling product narratives that resonate with our target audience.
This role offers the opportunity to work with cutting-edge analytics tools and collaborate with cross-functional teams to ensure our content strategy aligns with business objectives. If you're passionate about e-commerce and have a knack for turning data into actionable insights, we encourage you to apply and contribute to our continued growth in the competitive electronics market.
Tanggung Jawab
- Conduct comprehensive keyword research and analysis to optimize e-commerce content for search engines
- Analyze user behavior data to identify content opportunities and improve customer experience
- Develop and implement SEO strategies for e-commerce categories and product detail pages
- Collaborate with product teams to create compelling product descriptions and content
- Monitor and report on content performance metrics, making data-driven improvements
- Stay updated on e-commerce trends, algorithm changes, and best practices
- Coordinate with content creators to ensure consistency in messaging and brand voice
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of experience in e-commerce content operations or digital marketing
- Proficiency in SEO tools and analytics platforms (Google Analytics, SEMrush, etc.)
- Strong understanding of keyword research, on-page optimization, and content strategy
- Excellent analytical skills with ability to interpret complex data
- Exceptional written communication skills in both English and Bahasa Indonesia
- Experience with e-commerce platforms (Shopify, Magento, etc.) is a plus