Deskripsi Pekerjaan
Join PT Tanu Inovasi Jaya as our E-Commerce & Digital Marketing Supervisor and lead the charge in revolutionizing our online presence! This pivotal role requires a strategic visionary who can architect and execute comprehensive digital marketing initiatives to accelerate e-commerce growth and market penetration. You'll spearhead cross-channel campaigns, optimize conversion funnels, and leverage data analytics to drive measurable sales uplift while maintaining brand consistency across digital touchpoints.
As the digital growth architect, you'll collaborate with product, sales, and creative teams to align digital strategies with business objectives. The ideal candidate thrives in fast-paced environments, demonstrates innovative thinking, and possesses a proven ability to transform complex market insights into actionable digital tactics. If you're passionate about disrupting the e-commerce landscape and scaling digital revenue, this role offers the perfect platform to make your mark.
Tanggung Jawab
- Develop and implement end-to-end e-commerce strategies across multiple platforms (marketplaces, websites, apps)
- Lead digital marketing campaigns including SEO/SEM, social media, email marketing, and paid advertising
- Analyze sales data, customer behavior, and market trends to identify growth opportunities
- Optimize conversion funnels and user experience to maximize online sales and retention
- Manage digital marketing budgets and ROI tracking across all channels
- Coordinate with cross-functional teams (product, design, logistics) for seamless execution
- Monitor competitor activities and industry innovations to maintain competitive edge
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field with 3+ years digital marketing experience
- Proven track record of increasing e-commerce sales through digital strategies
- Expertise in SEO/SEM tools, Google Analytics, and marketing automation platforms
- Strong analytical skills with ability to interpret data and drive strategic decisions
- Experience managing cross-functional teams and marketing budgets
- Proficiency in Indonesian and English languages
- Creative mindset with ability to adapt to rapidly changing digital landscapes
- Knowledge of Indonesian e-commerce ecosystem (Tokopedia, Shopee, Bukalapak)