Deskripsi Pekerjaan
Join Outsourcey as our E-Commerce Planning & Performance Analyst and drive data-driven growth for our digital storefront. This critical role requires a strategic thinker who can transform complex e-commerce data into actionable insights that optimize sales funnels, enhance user experiences, and maximize ROI. You'll collaborate with cross-functional teams to identify market trends, analyze customer behavior, and implement performance optimization strategies across digital channels. The ideal candidate thrives in fast-paced environments and possesses a passion for uncovering hidden opportunities within vast datasets.
Your expertise will directly impact our e-commerce success by monitoring key metrics like conversion rates, cart abandonment, and customer lifetime value. You'll develop comprehensive performance reports, conduct A/B tests, and recommend data-backed improvements to our online platforms. This position offers the chance to shape our e-commerce future while working with cutting-edge analytics tools and methodologies.
Tanggung Jawab
- Analyze e-commerce performance data to identify growth opportunities and optimization strategies
- Monitor KPIs including conversion rates, average order value, and customer acquisition costs
- Develop and implement A/B testing frameworks for website features and marketing campaigns
- Create comprehensive performance dashboards and reports for stakeholders
- Collaborate with marketing teams to align digital strategies with business objectives
- Conduct market research and competitive analysis to inform pricing and promotional strategies
- Optimize product listings and category performance through data-driven insights
Kualifikasi
- Bachelor's degree in Business Analytics, Marketing, Economics, or related field
- 2+ years of experience in e-commerce analytics or digital performance roles
- Proficiency in analytics tools (Google Analytics, Adobe Analytics, Hotjar)
- Advanced Excel skills with pivot tables and data visualization capabilities
- Experience with e-commerce platforms (Shopify, Magento, WooCommerce)
- Strong understanding of digital marketing channels (SEO, SEM, social media)
- Excellent problem-solving and data interpretation skills