Deskripsi Pekerjaan
Join our dynamic team as an E-Commerce Specialist and drive revenue growth through strategic online channel optimization. You'll play a pivotal role in maximizing property income by leveraging cutting-edge e-commerce platforms, data analytics, and market insights to exceed financial targets. This position requires a proactive professional passionate about transforming digital distribution strategies into measurable revenue gains in the competitive leisure sector.
As the architect of our online presence, you'll identify emerging distribution opportunities, implement conversion-driven tactics, and collaborate with cross-functional teams to enhance user experience. Your expertise will directly impact our bottom line by streamlining booking processes, analyzing customer behavior trends, and developing targeted promotions that boost occupancy rates and average daily rates.
Tanggung Jawab
- Optimize property listings and booking engines across multiple leisure distribution channels (OTAs, direct booking platforms)
- Analyze sales data and market trends to identify revenue optimization opportunities
- Develop and execute digital marketing campaigns to drive direct bookings and reduce commission dependency
- Monitor competitor pricing and distribution strategies to maintain competitive advantage
- Implement A/B testing for conversion rate improvement across customer journey touchpoints
- Collaborate with creative teams to enhance visual assets and product descriptions
- Generate monthly performance reports with actionable insights for leadership
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of experience in e-commerce, digital marketing, or hospitality distribution
- Proficiency in channel management systems (e.g., SiteMinder, RateGain) and analytics tools
- Strong understanding of SEO/SEM principles and conversion optimization techniques
- Experience with revenue management systems and dynamic pricing strategies
- Excellent data analysis skills with ability to translate insights into actionable strategies
- Fluency in English and Bahasa Indonesia