Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for customer engagement? We are seeking a highly skilled EDM / CRM Specialist to join our dynamic Marketing Operations team in Selangor. In this role, you will be the engine behind our regional multi-channel campaigns, leveraging automation and segmentation to deliver personalized experiences that drive conversion and long-term customer loyalty.
As our CRM Specialist, you will sit at the intersection of technology and marketing, managing the end-to-end lifecycle of our email marketing initiatives. You will not only execute campaigns but also analyze performance metrics to continuously iterate and improve our communication strategy. If you thrive in a fast-paced environment and possess a deep understanding of marketing automation platforms, we want to hear from you.
Tanggung Jawab
- Design, develop, and execute end-to-end EDM and CRM campaigns across multiple regional markets.
- Manage customer segmentation strategies to ensure highly personalized and relevant communication flows.
- Implement marketing automation workflows to improve operational efficiency and lead nurturing.
- Monitor campaign performance KPIs (open rates, CTR, conversion rates) and provide actionable insights for optimization.
- Conduct A/B testing on email content, subject lines, and send times to maximize engagement.
- Collaborate with cross-functional teams to align CRM strategies with broader marketing objectives.
- Maintain data hygiene and compliance with regional data privacy regulations (e.g., PDPA).
Kualifikasi
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- Minimum 2-3 years of proven experience in CRM, Email Marketing, or Marketing Operations.
- Hands-on experience with industry-standard CRM tools (e.g., Salesforce, HubSpot, Braze, or Mailchimp).
- Strong analytical mindset with proficiency in interpreting marketing data and generating performance reports.
- Excellent understanding of HTML/CSS for email template customization and troubleshooting.
- Strong written and verbal communication skills with a keen eye for detail.
- Ability to manage multiple projects simultaneously under tight deadlines in a regional landscape.