Deskripsi Pekerjaan
Are you a creative and analytical marketer looking to make a tangible impact in the retail fashion industry? Outsourcey is seeking a detail-oriented Email Marketing & CRM Coordinator to lead our digital engagement strategies. In this exciting role, you will take ownership of our email marketing lifecycle, from concept and design to deployment and analysis. You will craft compelling newsletters and promotional campaigns that resonate with our audience, while simultaneously managing our CRM initiatives to foster long-term customer loyalty. Your expertise will help us drive sales, enhance brand awareness, and streamline our customer journey through data-driven segmentation and retention strategies. If you are passionate about turning data into actionable insights and building lasting customer relationships, we invite you to apply for this full-time position in Taguig City.
Tanggung Jawab
- Plan, execute, and optimize multi-channel email campaigns that align with marketing goals and seasonal trends.
- Manage the Customer Relationship Management (CRM) database to ensure data integrity and clean segmentation.
- Develop automated email workflows for customer onboarding, abandoned carts, and post-purchase follow-ups.
- Collaborate with the creative team to produce high-converting landing pages and visual assets.
- Analyze campaign performance metrics (KPIs) such as open rates, click-through rates, and conversion rates to identify areas for improvement.
- Conduct A/B testing on subject lines and content to maximize engagement.
- Stay updated on industry best practices and emerging technologies in email marketing.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 1-3 years of experience in email marketing and CRM management.
- Proficiency in CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms (e.g., Mailchimp, Klaviyo).
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills in English.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Experience in the retail or fashion industry is highly preferred.