Deskripsi Pekerjaan
Join Borneo Pasifik Global as our Employer Branding & Creative Officer and play a pivotal role in shaping our company's reputation as an employer of choice. In this dynamic position, you'll be responsible for developing and executing innovative employer branding strategies that attract, engage, and retain top talent across Indonesia. Your creative expertise will help us craft compelling narratives that showcase our company culture, values, and employee experiences through various digital and traditional channels.
As the Employer Branding & Creative Officer, you'll collaborate with HR, marketing, and leadership teams to ensure consistent messaging that resonates with both current and prospective employees. You'll have the opportunity to design and produce engaging content including career stories, employee testimonials, social media campaigns, and recruitment materials that highlight what makes Borneo Pasifik Global a great place to work.
This role offers a unique chance to make a tangible impact on our organization's growth by building a strong employer brand that differentiates us in the competitive Jakarta job market. If you're passionate about creative storytelling and employer branding, we invite you to apply and help us attract the best talent to join our team.
Tanggung Jawab
- Develop and implement comprehensive employer branding strategies to enhance our company's reputation as an employer of choice
- Create engaging content including career stories, employee testimonials, and recruitment materials for various platforms
- Manage and optimize our employer branding presence across social media channels and career websites
- Collaborate with HR and marketing teams to ensure consistent messaging across all touchpoints
- Conduct market research to identify trends and opportunities in employer branding and talent attraction
- Design and produce creative assets including videos, infographics, and visual content for employer branding campaigns
- Measure and analyze the effectiveness of employer branding initiatives and adjust strategies accordingly
- Stay updated on industry best practices and innovative approaches to employer branding and recruitment marketing
Kualifikasi
- Bachelor's degree in Marketing, Communications, Design, or related field; Master's degree preferred
- Minimum 3-5 years of experience in employer branding, creative marketing, or recruitment marketing
- Proven track record of developing and executing successful employer branding campaigns
- Exceptional creative skills with experience in content creation, graphic design, and visual storytelling
- Strong understanding of digital marketing channels and best practices for employer branding
- Excellent written and verbal communication skills in both Indonesian and English
- Ability to work collaboratively with cross-functional teams and stakeholders at all levels
- Proficiency in design software such as Adobe Creative Suite and content management systems