Deskripsi Pekerjaan
Join Bali Towerindo Sentra as an Event & Promotion Officer and become the driving force behind our brand's visibility and engagement initiatives. This dynamic role requires a strategic thinker with hands-on experience in executing impactful marketing campaigns. You'll conduct comprehensive competitor analysis to identify emerging market trends and untapped business opportunities, translating insights into actionable promotional strategies. From conceptualizing brand activations to managing end-to-end event execution, you'll create memorable experiences that resonate with our target audience. Collaborate with cross-functional teams to align promotional efforts with business objectives, ensuring consistent messaging across all channels. Monitor campaign performance metrics and optimize strategies based on real-time data to maximize ROI. If you thrive in fast-paced environments and possess a passion for innovative marketing, this role offers the perfect platform to showcase your expertise.
Tanggung Jawab
- Conduct in-depth competitor analysis and market research to identify industry trends and growth opportunities
- Develop data-driven promotional strategies aligned with business objectives and brand guidelines
- Plan, coordinate, and execute diverse marketing events including product launches, trade shows, and community activations
- Manage promotional campaign budgets, ensuring cost-effective resource allocation and ROI optimization
- Collaborate with sales, design, and digital teams to create cohesive integrated marketing campaigns
- Monitor campaign performance metrics and generate analytical reports for continuous improvement
- Build and maintain relationships with vendors, media partners, and key industry stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Minimum 2 years of experience in event management, promotions, or marketing role
- Strong analytical skills with ability to interpret market data and consumer behavior
- Proficiency in campaign planning tools and project management software (e.g., Trello, Asana)
- Excellent communication skills with ability to present ideas to diverse stakeholders
- Creative thinking with proven ability to develop innovative promotional concepts
- Ability to manage multiple projects simultaneously under tight deadlines
- Portfolio showcasing successful event campaigns or promotional initiatives