Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for driving brand engagement and commercial success? Malaysian Resources Corporation Berhad (MRCB) is seeking a proactive Marketing & Public Relations Executive to join our team in the heart of Kuala Lumpur City Centre. In this pivotal role, you will be instrumental in developing high-impact marketing initiatives designed to boost footfall, enhance tenant sales, and maximize marketing revenue across our prestigious properties.
The ideal candidate is a creative storyteller and a strategic thinker who understands the intersection of public relations and retail performance. You will manage diverse marketing campaigns, nurture media relationships, and execute events that resonate with our target audience. If you thrive in a fast-paced environment and are committed to excellence in communication and brand building, we invite you to grow your career with a leading industry player.
Tanggung Jawab
- Develop and execute integrated marketing and PR campaigns to increase foot traffic and tenant visibility.
- Manage end-to-end event planning and promotional activities to enhance the retail experience.
- Build and maintain strong relationships with media outlets, influencers, and community stakeholders.
- Monitor and analyze market trends and competitor activities to identify new revenue opportunities.
- Draft compelling press releases, social media content, and marketing collateral for various platforms.
- Collaborate with internal stakeholders to optimize marketing ROI and tenant performance metrics.
- Oversee on-ground activations and ensure brand consistency across all marketing touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2–3 years of experience in retail marketing or public relations.
- Strong verbal and written communication skills in English and Bahasa Malaysia.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Proficiency in digital marketing tools and social media management platforms.
- Strong interpersonal skills with the ability to negotiate and network effectively.
- Knowledge of the Malaysian retail landscape and property marketing is a distinct advantage.