Deskripsi Pekerjaan
Cycle & Carriage is a premier automotive group in Singapore with a rich heritage of excellence spanning over a century. We proudly represent some of the most iconic automotive brands in the world, and we are looking for a passionate and results-oriented Executive / Senior Executive, Marketing to elevate our brand presence and drive business growth.
In this dynamic role, you will be instrumental in conceptualizing and executing comprehensive marketing strategies that resonate with our target audience. You will manage end-to-end campaigns, from digital advertising and social media content creation to exclusive dealership events and public relations initiatives. Your ability to analyze market trends, consumer insights, and campaign performance will be key to optimizing our marketing mix and maximizing ROI.
We are looking for a creative thinker with a keen business acumen. You will thrive in a collaborative environment, working closely with internal teams and external partners to ensure brand consistency and exceptional customer experiences. You will also be responsible for managing the marketing budget, monitoring competitive activity, and identifying opportunities for innovation.
Joining Cycle & Carriage means becoming part of a brand that values integrity, professionalism, and a passion for excellence. If you are ready to accelerate your career in a prestigious organization that offers continuous learning and growth opportunities, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive omnichannel marketing campaigns to meet brand awareness and sales objectives.
- Manage content strategy and brand presence across all digital platforms, including website, social media, and email marketing.
- Plan, coordinate, and execute exclusive lifestyle events and experiential marketing initiatives to enhance customer engagement.
- Collaborate with creative agencies and internal stakeholders to produce high-quality marketing collaterals and advertising materials.
- Analyze campaign performance and market insights using data analytics tools to optimize strategies and marketing spend.
- Manage the marketing budget, ensuring efficient allocation of resources and timely reporting on expenditures.
- Support public relations efforts, including media pitching, press release drafting, and managing influencer partnerships.
- Monitor competitor activities and market trends to identify opportunities for innovation and growth.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2 to 4 years of relevant marketing experience, preferably within the automotive, luxury retail, or lifestyle sectors.
- Proven track record of managing integrated marketing campaigns from conception to execution.
- Strong digital marketing skills, including proficiency in social media management, SEO/SEM, and Google Analytics.
- Excellent written and verbal communication skills with the ability to craft compelling brand stories.
- Highly organized with strong project management skills and the ability to manage multiple deadlines.
- Creative and analytical mindset with a strong attention to detail.
- Passion for the automotive industry and premium brands is a distinct advantage.