Deskripsi Pekerjaan
Are you a creative strategist with a commercial mindset? At CUCKOO International, we believe that Visual Merchandising is more than just aestheticsāit is a powerful tool to drive customer engagement and bottom-line growth. We are looking for a dynamic Visual Merchandising & Activation Executive/Senior Executive to join our team in Kuala Lumpur.
In this role, you will go beyond 'pretty displays.' You will be responsible for conceptualizing and executing high-impact retail experiences that resonate with our brand identity and convert foot traffic into loyal customers. You will collaborate closely with marketing, sales, and operations teams to ensure our brand presence in retail environments is bold, consistent, and conversion-oriented.
The ideal candidate possesses a sharp eye for design, a deep understanding of consumer behavior, and the ability to manage end-to-end activation projects from initial brainstorming to final installation.
Tanggung Jawab
- Develop and implement innovative visual merchandising guidelines for showrooms and retail touchpoints.
- Translate brand campaigns into engaging in-store activations that drive product visibility and sales conversions.
- Conduct regular store audits to ensure consistent execution of visual standards and promotional displays.
- Collaborate with the Marketing team to design and deploy point-of-sale materials (POSM) and seasonal window displays.
- Analyze sales performance data related to visual displays to optimize space productivity.
- Manage vendor relationships and procurement for props, fixtures, and installation materials.
- Supervise the setup of new store launches, pop-up events, and roadshows to ensure brand alignment.
Kualifikasi
- Bachelorās degree in Interior Design, Marketing, Advertising, or a related field.
- Minimum 2-4 years of experience in visual merchandising, retail marketing, or experiential activation.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator) or SketchUp is a strong advantage.
- Strong project management skills with the ability to manage multiple timelines and stakeholders.
- Excellent understanding of current retail trends and consumer psychology in the Malaysian market.
- Strong analytical skills to interpret sales data and translate them into visual strategies.
- Ability to travel as required for store visits and event activations.