Deskripsi Pekerjaan
Join Ucademy FZCO as a dynamic Facebook Ads Expert and transform your marketing expertise into measurable student enrollment growth. We're seeking a data-driven strategist who can craft compelling Facebook advertising campaigns that convert ad spend into enrolled students. In this full-time role, you'll leverage cutting-edge targeting techniques, creative optimization, and performance analytics to drive ROI for our educational platform. If you're passionate about digital marketing innovation and thrive in a results-oriented environment, this is your opportunity to make a significant impact in the e-learning space.
Tanggung Jawab
- Design, execute, and optimize Facebook advertising campaigns across multiple objectives (traffic, leads, conversions)
- Conduct A/B testing of ad creatives, copy, and landing pages to maximize conversion rates
- Analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and adjust strategies based on data insights
- Develop audience personas and implement precise targeting parameters for maximum reach relevance
- Collaborate with design teams to produce high-converting visual assets and ad creatives
- Generate comprehensive performance reports with actionable recommendations for campaign improvements
- Stay updated on Facebook algorithm changes, policy updates, and emerging advertising trends
Kualifikasi
- Minimum 2 years of hands-on experience managing Facebook Ads campaigns with proven ROI
- Proficiency in Facebook Ads Manager, Power Editor, and third-party analytics tools
- Strong understanding of conversion funnel optimization and multi-touch attribution modeling
- Experience in education/edtech marketing preferred
- Exceptional analytical skills with ability to translate data into actionable strategies
- Creative copywriting skills with focus on conversion-focused messaging
- Certifications in Facebook Blueprint or Google Ads a plus
- Ability to work independently in a fast-paced startup environment