Deskripsi Pekerjaan
Klinik Apollo Spkk is seeking a dynamic Facebook Ads Specialist to drive digital marketing success and expand our patient outreach. In this pivotal role, you'll develop and execute data-driven ad campaigns that boost brand visibility, generate qualified leads, and increase appointment bookings across Jakarta Raya. You'll collaborate with our marketing team to create compelling ad creatives, optimize targeting strategies, and analyze campaign performance metrics. Join our patient-centric healthcare organization and leverage your digital expertise to connect with individuals seeking quality medical services. We offer competitive compensation, professional growth opportunities, and a collaborative work environment where your contributions directly impact our community's health outcomes.
Tanggung Jawab
- Design, launch, and manage high-converting Facebook ad campaigns for Klinik Apollo's services
- Conduct market research to identify target demographics and optimize ad targeting parameters
- Monitor campaign performance metrics (CTR, CPC, ROAS) and generate actionable insights
- Create compelling ad copy, visuals, and landing pages aligned with healthcare marketing best practices
- Implement A/B testing strategies to continuously improve campaign effectiveness
- Manage ad budgets efficiently to maximize ROI while meeting lead generation targets
- Generate weekly performance reports and recommend optimization strategies
- Stay updated on Facebook algorithm changes and industry trends
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of hands-on experience managing Facebook Ads campaigns
- Proven track record of generating leads/conversions through paid social media
- Advanced proficiency in Facebook Ads Manager and Power Editor
- Strong analytical skills with ability to interpret campaign data and KPIs
- Experience with healthcare or service industry digital marketing preferred
- Certification in Facebook Blueprint or Google Ads is a plus
- Excellent written and verbal communication skills in both English and Bahasa Indonesia