Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for e-commerce and a proven track record of driving predictable revenue through paid social? Omada One Inc is actively seeking a highly skilled and motivated Facebook Ads Specialist (E-Commerce) to join our high-performing team in Clark Freeport Zone, Pampanga.
In this pivotal role, you will be the driving force behind our clients' Meta advertising strategies. We are looking for a profit-focused growth marketer who understands the delicate mechanics of the e-commerce funnel, not just an ad spender. You will take full ownership of audience research, budget management, campaign execution, and deep performance analysis to ensure maximum ROI.
You will collaborate closely with our creative and account management teams to ensure cohesive messaging and relentless optimization. At Omada One Inc, we champion a culture of rapid testing, intelligent scaling, and data-backed decision-making. If you are obsessed with improving ROAS, lowering CAC, and maximizing LTV, and you thrive in a fast-paced environment, this is the perfect role for you.
This is a fantastic opportunity to build and scale campaigns that make a massive impact for leading e-commerce brands, all while working in the vibrant business ecosystem of Clark. We offer a collaborative culture, access to the latest marketing technology stack, competitive compensation, and a clear path for career growth. Ready to take your career to the next level? Join Omada One Inc.
Tanggung Jawab
- Plan, execute, and optimize Facebook and Instagram advertising campaigns for a portfolio of e-commerce clients, focusing on ROAS and revenue growth.
- Conduct in-depth audience research and develop sophisticated targeting strategies to reach high-intent buyers.
- Manage significant daily ad budgets, scaling profitable campaigns while strictly controlling CPA and ROAS targets.
- Implement and maintain robust tracking via Meta Pixel, Conversions API (CAPI), and Google Analytics 4 to ensure accurate attribution.
- Perform rigorous A/B split testing on audiences, creatives, and landing pages to continuously improve campaign performance.
- Generate comprehensive daily, weekly, and monthly performance reports with actionable insights and strategic recommendations.
- Stay current with Meta's algorithm changes, new features, and competitive advertising trends to maintain a competitive edge.
- Collaborate with the creative team to develop high-converting ad creatives tailored specifically for social commerce.
Kualifikasi
- 2-4 years of hands-on experience managing Facebook Ads specifically for DTC (Direct-to-Consumer) or E-commerce brands.
- Proven track record of scaling ad accounts to significant monthly spend (e.g., $50k+/month) while maintaining strong ROAS.
- Expert-level proficiency in Meta Business Suite, Ads Manager, and Power Editor.
- Strong analytical skills with advanced knowledge of Google Sheets and Excel for performance analysis and reporting.
- Deep understanding of e-commerce platforms, particularly Shopify and WooCommerce.
- Experience with attribution and analytics tools such as Google Analytics 4, Triple Whale, Hyros, or Northbeam.
- Excellent written and verbal communication skills in English.
- Meta Certified Digital Marketing Associate or similar relevant certifications are a strong plus.