Deskripsi Pekerjaan
Are you a trend-setter with a strategic mindset? We are looking for a creative and results-driven Fashion Marketing & Product Lead to join our dynamic team in North Jakarta. In this role, you will bridge the gap between product vision and market demand, ensuring our brand stands out in the competitive fashion landscape.
You will play a pivotal role in shaping our brand identity, developing product roadmaps, and executing high-impact marketing campaigns. If you are passionate about apparel, possess a keen eye for design, and have a proven track record in driving brand growth, we want to hear from you.
We offer a collaborative environment where your creative ideas are valued, and your marketing strategies have a direct and measurable impact on our brand's success.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase brand awareness and product sales.
- Lead the end-to-end product development lifecycle, from initial design concepts to final market launch.
- Conduct market research to identify upcoming fashion trends, consumer preferences, and competitor activities.
- Manage social media channels, content creation, and digital advertising campaigns to engage our target audience.
- Collaborate with production and creative teams to ensure design consistency and high-quality output.
- Analyze sales performance and consumer feedback to optimize product assortments and marketing ROI.
- Organize and oversee photo shoots, lookbooks, and promotional events.
Kualifikasi
- Bachelor’s degree in Marketing, Fashion Management, Business, or a related field.
- Minimum 2-3 years of experience in fashion marketing or product management.
- Deep understanding of the Indonesian fashion market and current industry trends.
- Strong aesthetic sense and familiarity with fashion branding principles.
- Excellent communication skills with the ability to manage creative and operational stakeholders.
- Proficient in digital marketing tools, social media analytics, and basic design software (e.g., Canva, Adobe Creative Suite).
- Highly creative, organized, and capable of working in a fast-paced environment.