Deskripsi Pekerjaan
Are you a high-energy marketing professional passionate about building brand presence and driving pipeline growth? Twilio is seeking a dynamic Field Marketing Specialist (RoA) to join our high-performing team in Singapore. Reporting directly to the Head of Field Marketing, Asia, you will be the engine behind our regional marketing strategy, executing high-impact campaigns that resonate with local markets.
In this role, you won't just be managing events; you will be orchestrating end-to-end field marketing initiativesâfrom bespoke executive roundtables to large-scale industry conferences. You will collaborate closely with Sales and Demand Generation teams to ensure our messaging is sharp, our events are flawlessly executed, and our marketing qualified leads (MQLs) are effectively converted into revenue opportunities.
This is a hands-on position perfect for someone who thrives in a fast-paced, innovative environment. Youâll have the autonomy to experiment with creative marketing tactics and the support of a global brand to back your vision.
Tanggung Jawab
- Develop and execute integrated field marketing plans tailored to the 'Rest of Asia' (RoA) market landscape.
- Manage the end-to-end execution of regional events, webinars, and field campaigns to drive lead generation.
- Partner closely with the Sales team to align marketing activities with pipeline goals and regional growth priorities.
- Track, measure, and report on campaign performance, providing actionable insights to optimize ROI.
- Coordinate with internal teams and external vendors to ensure high-quality delivery of all marketing assets and event logistics.
- Maintain a deep understanding of Twilio's product suite to craft compelling regional messaging and value propositions.
- Oversee regional budget allocation and ensure all activities adhere to brand guidelines and compliance standards.
Kualifikasi
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- 3-5 years of proven experience in B2B field marketing or demand generation, preferably within the SaaS or tech industry.
- Strong project management skills with the ability to handle multiple stakeholders and competing deadlines.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships across remote teams.
- Data-driven mindset with experience using CRM (Salesforce) and marketing automation platforms (Marketo or similar).
- Experience navigating diverse markets within the Asia-Pacific region.
- A creative, 'can-do' attitude with a focus on problem-solving and operational excellence.