Deskripsi Pekerjaan
Infinity-Ways Manpower Corporation is seeking a dynamic and strategic Field Marketing Supervisor to lead our community engagement initiatives. In this pivotal role, you will oversee on-the-ground marketing efforts designed to boost brand visibility and drive local market penetration. You will be responsible for planning, executing, and analyzing field promotional activities that resonate with our target audience. The ideal candidate will possess a strong understanding of market dynamics and the ability to build lasting relationships within the community.
You will collaborate closely with internal teams to align field strategies with broader corporate goals, ensuring maximum ROI on marketing investments. We are looking for a leader who is not only creative but also results-oriented, capable of managing multiple projects simultaneously while maintaining high standards of professionalism.
Tanggung Jawab
- Develop and execute comprehensive field marketing strategies to enhance brand awareness in the Metro Manila area.
- Oversee the planning and coordination of community events, promotional campaigns, and roadshows.
- Conduct in-depth market research to identify target demographics, consumer trends, and competitive landscape.
- Manage relationships with local community leaders, influencers, and stakeholders to foster brand loyalty.
- Analyze campaign performance data and provide actionable insights to optimize future marketing initiatives.
- Train and mentor junior marketing staff or field representatives to ensure consistent brand messaging.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of experience in field marketing, with at least 1 year in a supervisory or managerial capacity.
- Proven track record of successfully managing community-based marketing projects and events.
- Strong interpersonal and communication skills, with the ability to engage diverse audiences effectively.
- Ability to travel extensively within the region and work flexible hours as required by field activities.
- Familiarity with digital marketing tools and basic data analysis software.