Deskripsi Pekerjaan
Join Hoppi Malaysia as the Founding Digital Growth Lead for an AI-native KOL platform and shape the future of digital marketing. This is a rare opportunity to build a growth strategy from scratch as the first commercial hire, with significant founding equity and AI-powered tools at your disposal. You'll leverage cutting-edge AI technology to drive user acquisition, optimize marketing campaigns, and establish scalable growth frameworks for an innovative platform connecting key opinion leaders with audiences. The role demands a strategic thinker who can blend traditional marketing expertise with AI-driven innovation to capture market opportunities in Malaysia's digital ecosystem.
As a founding member, you'll have direct impact on product development, brand positioning, and growth hacking initiatives. The position offers unparalleled autonomy to experiment with AI-augmented marketing tactics, analyze real-time performance data, and pivot strategies based on market feedback. You'll collaborate closely with the founding team to define the platform's growth trajectory while building a high-performing digital marketing function from the ground up.
Tanggung Jawab
- Develop and execute comprehensive digital growth strategies for an AI-native KOL platform
- Leverage AI tools to optimize user acquisition, conversion funnels, and retention metrics
- Build and manage digital marketing channels including SEO, SEM, social media, and content marketing
- Design and implement data-driven growth experiments using AI analytics platforms
- Establish KPI frameworks and regular reporting systems for tracking growth performance
- Collaborate with product team to integrate AI features into user experience
- Manage marketing budget and ROI optimization across digital channels
- Identify and forge strategic partnerships with influencers and digital platforms
Kualifikasi
- 5+ years in digital growth, marketing, or user acquisition roles
- Proven experience building marketing functions from startup ground level
- Expertise in AI-driven marketing tools and data analytics platforms
- Strong track record of scaling user bases through growth hacking techniques
- Experience in KOL/influencer marketing ecosystem in Southeast Asia
- Advanced skills in SEO/SEM, social media marketing, and conversion optimization
- Proficiency in analytics tools (Google Analytics, Hotjar, etc.) and A/B testing
- Ability to translate data insights into actionable growth strategies