Deskripsi Pekerjaan
Human Nature is the country's leading brand of genuinely natural personal care, home care and cosmetic products. We are an enterprise with a heart, driven by a mission to uplift Filipino families and promote environmental sustainability. We are looking for a talented Freelance SEO/GEO Content Writer for a short-term project to help us strengthen our digital footprint and reach more conscious consumers across the Philippines and beyond.
In this role, you will go beyond traditional SEO. You will craft content that not only ranks on Google but is also optimized for the emerging landscape of Generative Engine Optimization (GEO). As search evolves with AI-powered experiences (like Google SGE, ChatGPT, and Perplexity), you will ensure our brand voice and products are front and center in these new digital touchpoints. This is an exciting opportunity to pioneer GEO strategies within a beloved, purpose-driven brand.
Your work will directly impact how our mission of "Gandang Likas, Gandang Pilipina" is discovered and experienced online. You will write compelling articles, product descriptions, and guides that educate and inspire our community. If you are passionate about natural living, sustainability, and the future of search, we want to hear from you!
Tanggung Jawab
- Conduct in-depth keyword research and competitive analysis to identify content opportunities in the natural personal care and home care space.
- Write high-quality, engaging, and SEO-optimized content (blog posts, landing pages, product descriptions) tailored to both human readers and search engine algorithms.
- Develop and implement a GEO (Generative Engine Optimization) strategy to optimize content for AI-powered search engines and Large Language Models (LLMs).
- Audit and refresh existing web content to improve organic search performance, user engagement, and conversion rates.
- Collaborate with the marketing and creative teams to ensure all content aligns with the Human Nature brand identity and campaign objectives.
- Track, analyze, and report on content performance metrics using tools like Google Analytics, Search Console, and SEO platforms.
- Stay up-to-date with the latest trends in SEO, GEO, digital content marketing, and the natural products industry.
Kualifikasi
- Proven experience as an SEO Content Writer, Copywriter, or Content Strategist, ideally with a portfolio showcasing SEO results.
- Deep understanding of on-page SEO, technical SEO fundamentals, and structured data.
- Familiarity with Generative Engine Optimization (GEO) and how to optimize content for AI search models is a strong advantage.
- Excellent writing and editing skills in English, with an eye for detail, storytelling, and brand voice.
- Proficiency with SEO tools (e.g., Ahrefs, SEMrush, SurferSEO) and Google Analytics/Google Search Console.
- Self-motivated, highly organized, and capable of managing multiple projects and deadlines in a freelance capacity.
- Knowledge of the natural/organic personal care industry, sustainability, or social enterprise is a huge plus.
- Based in or able to work effectively within the Quezon City / Metro Manila time zone for collaboration.