Deskripsi Pekerjaan
Are you a data-driven growth strategist with a passion for optimizing the customer journey? Acquire Intelligence is seeking a highly skilled Funnel and Conversion Lead to join our dynamic team in Eastwood, Metro Manila. In this critical role, you will be the architect of our digital growth, responsible for the end-to-end management of landing pages, marketing funnels, and CRM integration.
You will work at the intersection of creativity and data, running rigorous A/B tests to identify high-impact improvements that drive revenue performance. The ideal candidate has a deep understanding of user psychology, conversion rate optimization (CRO), and the technical nuances of tracking user behavior. If you thrive in a fast-paced environment and have a proven track record of scaling conversion metrics, we want to hear from you.
Tanggung Jawab
- Design, develop, and optimize high-converting landing pages and sales funnels.
- Execute continuous A/B and multivariate testing programs to improve conversion rates across all stages of the funnel.
- Manage CRM workflows to ensure seamless lead nurturing and data integrity.
- Implement and maintain robust tracking mechanisms (GA4, GTM, pixels) to monitor user behavior and attribution accurately.
- Analyze funnel performance metrics to identify drop-off points and implement data-backed solutions.
- Collaborate with cross-functional teams to align marketing assets with overall business revenue goals.
- Create comprehensive performance reports for stakeholders to demonstrate ROI on marketing initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Minimum 3-5 years of experience in conversion rate optimization (CRO) or growth marketing.
- In-depth knowledge of landing page builders (e.g., Unbounce, ClickFunnels, Leadpages) and CMS platforms.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
- Strong analytical skills with proficiency in Google Analytics, Hotjar, or similar heat-mapping tools.
- Experience setting up and managing A/B testing frameworks (e.g., VWO, Optimizely, Google Optimize).
- Excellent attention to detail and ability to interpret data into actionable business strategies.