Deskripsi Pekerjaan
We are representing a prominent, highly respected leader in the Indonesian FMCG industry. With an extensive distribution network and a robust portfolio of iconic brands, our client is seeking a visionary General Manager of Trade Marketing to drive commercial excellence and strengthen market dominance.
In this strategic leadership role, you will be responsible for shaping the company's trade marketing roadmap, bridging the gap between brand marketing and sales operations. You will orchestrate innovative channel strategies that maximize ROI, enhance brand visibility at the point of purchase, and foster long-term partnerships with major retailers and distributors across the archipelago.
The ideal candidate is a high-impact leader with a deep understanding of the local Indonesian FMCG landscape, capable of translating consumer insights into actionable retail execution. If you are a seasoned commercial strategist ready to elevate a market-leading brand, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies to drive volume and market share growth across all retail channels.
- Collaborate closely with Sales and Brand Marketing teams to ensure alignment of go-to-market execution and promotional activities.
- Manage the annual trade marketing budget, ensuring optimal allocation across channel activation, POSM, and shopper marketing initiatives.
- Analyze market intelligence and sales data to identify growth opportunities and optimize product placement in traditional and modern trade.
- Lead, mentor, and develop a high-performing team of trade marketing professionals.
- Drive excellence in in-store activation, merchandising standards, and distributor-led marketing programs.
- Partner with key account managers to design and execute tailored trade promotions that increase sell-out performance.
Kualifikasi
- Bachelor’s degree in Business, Marketing, or a related field; MBA is highly preferred.
- Minimum 10-15 years of progressive experience in Trade Marketing, Key Account Management, or Category Management within the FMCG sector.
- Demonstrated success in managing complex distribution networks within the Indonesian market.
- Strong analytical mindset with proficiency in sales reporting, ROI analysis, and market data (Nielsen/Retailer data).
- Exceptional leadership skills with the ability to influence cross-functional stakeholders at the executive level.
- Proven capability in developing and implementing shopper-centric marketing strategies.
- Fluency in Bahasa Indonesia and professional proficiency in English are mandatory.