Deskripsi Pekerjaan
Join Snappr's dynamic marketing team as a Google Ads Manager (SEM) and drive our digital growth strategy! We're seeking a results-driven specialist to take ownership of our SEM ecosystem, optimizing campaigns to maximize ROI and expand our market presence. In this pivotal role, you'll leverage cutting-edge techniques to transform raw data into actionable insights, continuously refine targeting strategies, and collaborate with cross-functional teams to deliver exceptional campaign performance. This is your chance to make a measurable impact at a forward-thinking company where innovation thrives and your expertise directly shapes our success.
Tanggung Jawab
- Manage and optimize Google Ads campaigns across Search, Display, and YouTube networks
- Conduct comprehensive keyword research, competitor analysis, and performance audits
- Develop and execute data-driven A/B testing strategies for ad copy, landing pages, and bidding algorithms
- Monitor campaign KPIs, generate performance reports, and provide actionable insights to stakeholders
- Collaborate with creative teams to align ad assets with campaign objectives and brand guidelines
- Implement conversion tracking and attribution models to measure campaign effectiveness
- Stay current with Google Ads algorithm updates and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of hands-on Google Ads management experience with proven ROI results
- Expertise in SEM fundamentals including keyword strategy, quality score optimization, and bid management
- Proficiency in Google Analytics, Google Tag Manager, and SEMrush/Ahrefs tools
- Strong analytical skills with ability to interpret complex data and derive strategic insights
- Excellent communication skills with ability to present campaign performance to stakeholders
- Google Ads certification (or willingness to obtain within 3 months)