Deskripsi Pekerjaan
Join Outposter's dynamic marketing team as a Google Ads Specialist and drive impactful digital campaigns! We're seeking a results-driven professional with 2-4 years of proven expertise in managing Google Ads campaigns. This full-time role requires strategic thinking, analytical rigor, and hands-on experience optimizing PPC initiatives across search, display, and shopping networks. You'll collaborate with cross-functional teams to develop data-driven strategies, maximize ROI, and elevate our digital presence in competitive markets. If you're passionate about leveraging cutting-edge advertising technologies to achieve measurable growth, we want to hear from you!
Tanggung Jawab
- Develop, execute, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube platforms
- Conduct comprehensive keyword research, ad copy testing, and landing page optimization
- Monitor campaign performance metrics (CTR, CPC, ROAS) and generate actionable insights
- Manage PPC budgets efficiently while ensuring cost-effectiveness and KPI achievement
- Implement remarketing strategies and explore new advertising opportunities
- Collaborate with SEO and content teams to align digital marketing initiatives
- Stay updated on Google Ads algorithm changes and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 2-4 years of hands-on Google Ads campaign management experience
- Google Ads certification and proven track record of successful campaign optimization
- Strong analytical skills with proficiency in Google Analytics and reporting tools
- Expertise in keyword research, bid management, and conversion rate optimization
- Excellent written communication skills for ad copy development
- Ability to interpret complex data and make data-driven decisions
- Experience managing PPC budgets of ₱500,000+ monthly