Deskripsi Pekerjaan
We are seeking a results-driven Google Ads Specialist to lead our digital advertising initiatives and drive measurable growth. In this pivotal role, you will design, execute, and optimize Google Ads campaigns focused on lead generation and conversion optimization for overseas markets. Your expertise will directly impact our expansion strategy by scaling profitable campaigns across diverse audiences while maintaining strict ROI targets.
The ideal candidate combines technical PPC proficiency with strategic business acumen. You'll collaborate with cross-functional teams to align campaigns with marketing objectives, conduct granular performance analysis, and implement data-driven optimizations. This position offers the opportunity to shape our global digital footprint and pioneer innovative advertising approaches in competitive international landscapes.
Tanggung Jawab
- Develop and manage end-to-end Google Ads campaigns across Search, Display, Shopping, and YouTube
- Execute lead generation strategies with conversion rate optimization focus
- Conduct keyword research, audience targeting, and ad copy testing
- Analyze campaign performance data using Google Analytics and Google Ads platform
- Scale profitable campaigns for overseas markets while maintaining cost efficiency
- Generate comprehensive performance reports with actionable insights
- Collaborate with marketing team to align campaigns with brand objectives
- Stay updated on Google Ads algorithm changes and industry trends
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Minimum 2 years hands-on Google Ads campaign management experience
- Google Ads certifications (Search, Display, Video, Shopping) required
- Proven track record in lead generation and conversion optimization
- Advanced proficiency in Google Analytics and reporting tools
- Experience managing campaigns for international markets
- Strong analytical skills with data-driven decision-making ability
- Excellent written and verbal communication skills